Why Less Really Is More in Business
Do you ever notice how "busy" seems to be a badge of honour? It's all about the hustle, the "wake up and grind", let's make this better by adding something more, let's do more to make more money. What if I told you that the real key is simplifying?
If you’re anything like me, you probably have 100 ideas before breakfast…or at 3am. For many creative and neurodivergent entrepreneurs, the problem isn’t a lack of ideas, it’s having too many. And while that kind of creative energy can feel exciting, it can also quickly spiral into overwhelm.
Here’s the truth: success doesn’t always come from doing more. In fact, it often comes from doing less.
The “Busy Badge” Trap
We’re told to wake up earlier, grind harder, and pile more onto our plates if we want to be successful. But the reality is, this hustle culture often leaves us exhausted and spinning our wheels with little to show for it other than ill health.
When I say “success often comes from doing less” I don’t mean sit on the couch, Netflix for 4 hours, and expect an income. What I mean is, simplify what you offer and how your business runs and you’ll see better returns.
For example, you have the end goal of your business in mind so you think of all the things you need to do to get there and all the things you want to offer. You start offering them all and trying to fit everything in but instead of getting you closer to your goal quicker, it takes you longer because neither you nor your business is ready to be operating on that level…yet.
Think: less is more, Rome wasn’t built in a day, and all that jazz.
The Power of Simplifying
Instead of juggling 10 different offers or projects, try narrowing your focus to just one or two. It might feel counterintuitive, almost like you’re doing less than you “should”, but here’s the magic:
Clarity creates recognition. The clearer your offering, the easier it is for people to see you as the go-to person for that thing.
Less overwhelm, more energy. When you streamline, you create space to actually enjoy your work (and your life).
Better results, faster. With your focus sharpened, you can give your best to the things that truly matter and will see better results.
If you look at some of the big names like Richard Branson (Virgin), Oprah (Oprah Show), Melanie Perkins (Canva), or Sarah Blakely (Spanx) you’ll see that they all started with one simple idea or offer. They focused on that, learned what worked and what didn’t, and grew from there.
So where do you start?
When I simplified my business I asked myself two things:
What am I really good at that will bring value to others (what do I want to be known for)?
What will bring income and support my family right now?
Here’s how my brain ran with that:
I have a background in online marketing and I’m creative which leads to strong skills in marketing and branding. Alongside that, I’ve been surrounded by entrepreneurs for many years and have done a lot of ground work starting my business; I’ve spend endless hours trying different SaaS tools, learning about algorithms, training ChatGPT, attending webinars for SMMEs, and even building partial websites to learn more about each platform. I’ve failed fast and learned fast.
I detest the current state of corporate and how many incredible humans are stuck living unhappy lives bouncing between depression, burnout, and financial stress. I am passionate about inclusivity and proving that you don’t have to follow the well-worn path if your brain or body are different from the “norm”. My skills in branding, marketing, and small business strategy/systems can help others turn their dream business into reality, save them time (because I’ve done a lot of the failing for you, lol), create something that brings them joy and income. But honestly, I don’t love marketing because it bores me to death = focus on branding and business consulting for the square pegs who are fed up of trying to fit into the round hole and are building their life their way.
A great formula for focus is: I help [who] do [what] so they can [result].
Here are some examples:
I help bold, offbeat women express their unique style with handmade, statement earrings so they can feel like their most vibrant, unapologetic selves every day.
I help service-based entrepreneurs master LinkedIn strategy so they can grow their visibility, build authority, and attract high-paying clients.
I help neurodivergent women reconnect with their bodies and emotions in a gentle, supportive space so they can heal old wounds and rediscover self-trust.
The simpler and clearer you can make that answer, the easier it is to build a business that not only grows but feels good to run.
Final Thoughts
If your brain serves you 100 ideas before breakfast, celebrate it…that’s a gift! But remember: you don’t have to chase them all at once. Start with one. Build from there.
Because in business (and in life), less really can be more.